The native Kumeyaay Indians knew it. So did the Spanish missionaries and American settlers who arrived after them. The San Diego River Valley is a good place to call home.  You’ll find established residential neighborhoods, a major university, big shopping centers, hotels, and the Chargers football stadium.

It’s literally the center of town, where all roads in San Diego lead. Those early residents wouldn’t recognize their pastoral farming community now, but San Diego’s Mission Valley neighborhood remains synonymous with prosperity, just as it always has been.

Just as the early pioneers came west looking for a better life and remained in San Diego when they found it, visitors who come to Old Town to see the sights often make a day of it when they discover the wonderful shops and excellent restaurants in Bazaar Del Mundo. Needless to say, Mexican cuisine is the specialty in Old Town, and you’ll find authentic fare at Casa de Bandini, the Old Town Mexican Cafe or any of the other local cantinas. The unusual is the norm, with most of the shops selling one-of-a-kind items and exotic imports. You’ll also find an assortment of art galleries and watering holes around the Plaza, and all along San Diego Avenue.